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      Setting Up Your Facebook Pixel

      Your Facebook pixel is a piece of code that set up on the your website. It reports conversions and helps us build audiences and get insight into how people are interacting with your website.

      The Facebook Pixel allows us to run highly targeted campaigns for retargeting and lookalike audiences.  Here's how to set up your Facebook Pixel.  


      Create a Pixel in Business Manager

      1. Go to Business Manager Settings tab in Ads Manager.

      2. Click to choose Pixels under People and Assets.

      3. Click Create a Facebook Pixel.

      4. Type in a name for your pixel- i.e. Your Business Name

      5. Check the box to agree to the Facebook pixel Tools Terms. Click Next.

      6. Grant TOMIS access to Facebook Pixel by going to Partners and adding it as a asset under TOMIS.

      7. TOMIS will add the Facebook Pixel to your website through Google Tag Manager. No need to add any code to your website or send us the full Pixel code.

       

      If you’re just sending TOMIS your Facebook Pixel ID, you can find the ID under the Data Sources section of your Facebook Business Manager.