Review Management
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      How to Display Star Ratings in Google Search Results

      Boost visibility and trust with Google’s review snippet for your products and services.

      Ever noticed star ratings appearing in Google search results? These eye-catching ratings come from structured data that Google reads from websites, helping users find highly-rated products and services.

      What are Review Snippets?

      "A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings." - Google.

       

      Limitations

      According to Google, review snippets must apply to a specific product or service rather than a general category. For example, "shoes in our shop" is too broad, but "Men’s Running Shoes – Model X" is valid.

      Since Yonder associates reviews directly with a product, service, or experience, it meets Google's criteria. Valid products include:

      • Guided tour of XXX
      • Kayak hire
      • Luxury suite stay
      • Toilet installation service etc. 


       

      Instructions

      Step 1: Install the Review Snippet Code

      • Open Reviews, click Showcase, and select Google Search Snippet. 
      • Select a Product and then click Get Installation Code. 
      • Copy and paste the Yonder search snippet code inside the <head></head> section of your website’s HTML (or as close to the top as possible).
      • This ensures your rating updates automatically whenever Google crawls your page.

      Step 2: Verify and Request Crawling

      • Use Google’s URL Inspection tool to check if your structured data is correctly picked up.
      • Submit the page for re-crawling if needed.
      • Google will update your ratings the next time it scans your webpage.

      📘 Learn more from Google’s documentation on structured data.

       

       

       

      Benefits

      Increased Visibility & Click-Through Rates

      Star ratings make your listings stand out from competitors, drawing more attention to your product or service. The bright gold stars create an immediate visual impact.

      More Informed Customers

      Since Google only allows review snippets for individual products or services, potential customers see relevant, verified ratings - increasing trust and reducing uncertainty.

       

       

      Adding structured review data to your product pages helps boost visibility, trust, and conversions. With Yonder, the process is streamlined - ensuring your ratings are always up to date and correctly formatted for Google.

      Frequently Asked Questions

      How long does it take for my star rating to appear in search results?
      It depends on Google's crawling schedule. It can take a few days to several weeks for ratings to appear.

      Can I use review snippets for service-based businesses?
      Yes! Google treats services like guided tours, rentals, and professional work as valid "products."

      Will my competitors be able to see my ratings?
      Yes, Google displays ratings publicly in search results, just like any other business using structured data.

      What if my ratings aren’t showing up?
      Ensure your structured data is correctly implemented and request a re-crawl via Google Search Console. 

      Can I remove a bad review from my rating calculation?
      Google averages all ratings, and individual reviews cannot be removed unless they violate platform guidelines.


      Have other questions? Contact support@yonderhq.com.